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From the CEO |
| Health Care Reform: Implementation & Opportunity | |
| As health care reform takes shape, the impact is becoming clearer. This article examines the health reform law and highlights a number of areas that will directly or indirectly impact ASCs and physician-owned hospitals....read more |
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Trends |
| Advocating for ASCs | |
| The recent passage of health care reform legislation was a clear indication of how important it is for physicians to have their voices heard in Washington, D.C. With physician-owned hospitals now operating under severe growth restrictions and ASCs combating declining reimbursements, advocacy at the federal and state levels is more critical than ever before...read more |
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Case Study |
| Successful ASC Becomes Central Louisiana Surgical Hospital | |
| Recently, Central Louisiana Surgical Hospital opened in Alexandria, La, to bring a new model of health care services to area residents, according to CEO Louise Barker. As an ASC, the facility had been successful. However, with 45 percent of patients on Medicare or Medicaid growth was difficult. Meanwhile, area neurosurgeons and OB/GYNs wanted to join a physician ownership model of care, but were looking for a hospital project. So the ASC's physician owners decided to build a hospital...read more |
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Planning & Strategy |
| The Outlook for ASCs | |
| Ambulatory surgery centers handle more than 20 million surgical procedures annually, becoming so commonplace that many consumers take ASCs for granted. The industry, however, can't afford to do so. Faced with declining reimbursements and increasing regulatory requirements, ASCs will continue to be challenged in the months and years ahead although those challenges will also create opportunities...read more |
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Finance |
| Physicians & Individuals Potentially Affected by Tax Changes | |
| After months of heated debate and last-minute changes, the Patient Protection and Affordable Care Act (Patient Protection Act) and the Health Care and Education Tax Credits Reconciliation Act of 2010 (Reconciliation Act) have been passed and signed into law. Together, these two acts will reform the health care system and affect virtually all taxpayers. This article will highlight one key tax provision included in the acts affecting individuals who own real estate, including physicians who are investors in hospitals and ASCs...read more |
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Planning & Strategy |
| Strategic Growth for Your Facility | |
| As the U.S. health care market becomes increasingly competitive, it is important to distinguish your surgical facility from the competition. More important still is knowing how and when to do this. When it comes to marketing, many physicians and administrators of surgical facilities find themselves in unfamiliar territory. Lack of time, expertise and strategy often cause them to take a shotgun approach to marketing, placing ads, sponsoring events and buying promotional items without a set purpose. These unguided activities usually fail and lead to a general distrust and undervaluing of marketing...read more |